Rimmel London Wonder'Full Volume Colourist mascara

Review: Rimmel London Wonder’Full Volume Colourist mascara

mascara Rimmel Volume Colourist
Rimmel London Wonder’Full Volume Colourist mascara

Mother Nessie, the beauty enabler, strikes again: about two months ago, she nabbed this Rimmel London Wonder’full Volume Colourist Mascara for me.

I don’t know if she was aware when she chose it (I doubt it, since my mother doesn’t read fashion mags or blogs, or pays much attention to ads; probably it was because this is one of her favorite brands, and the sleek packaging very likely did its part too), but the makers claim that this mascara darkens eyelashes gradually, with the help of pigments in the formula. Is this true?

According to the brand’s claims, after two weeks of using this Mouthful Volume Colourist Mascara (don’t you just love these OTT cosmetic product names? I do), my lashes would be darkened with semi-permanent color, even when not wearing any mascara, though the pigmentation fades after discontinuing its use.

This intrigues me: my eyelashes are dark, but also miserly short and sparse… maybe temporary tinting* would make them slightly more visible and present?

*And before anyone suggests it, no, I’d never go for actual lash tinting: no matter how skilled the technician is supposed to be, the idea horrifies me, and my eyes aren’t even terribly sensitive or fussy. I don’t mind my wee lashes that much, and I like my eyesight, poor as it is, as well as my warpaint application rituals.

mascara Rimmel Volume Colourist
No INCI list, as per usual for most mascara tube packaging, but it may be found in the product page in Rimmel London’s UK website if you’re curious.
mascara Rimmel London Volume Colourist
The brush is quite large, just a little over an inch, so some may find it kind of uncomfortable to use, but I love it: the bristles are thick, and the brush separates, coats and combs the lashes well.

To tell the truth I didn’t put much faith in this claim, so I didn’t really expect it to fulfill it. My main expectations from any mascara is to not become lumpy or clumpy, or give me panda eyes, since giving me anything resembling long lush lashes seems like a pipe dream, and I’m at peace with that. Besides, I don’t use this product every day, and according to the maker, you can only begin to see results after at least two weeks of continuous use.

This mascara fulfills my essential demands well: it’s quite fluid and coats evenly with little to no clumping, even after almost two months of use, though it doesn’t give much volume; personally I don’t want it either, since too many “volumizing” kind of mascaras just end up giving me those gunked-up lashes that look like broken spider legs along my eyelids… haaate. As for building length, it does so quite nicely, as much as it is possible to do with my paltry eyelashes. As far as these demands go, it gets top marks.

Ozzy Osbourne @ Citibank Hall
Ozzy, Prince of Darkness and Grandfather of Guyliner. Photo credit: www.focka.com.br | Daniel Zappe via Flickr.

Normally, since I put on this mascara in the morning till I get home in the evening, I don’t see smudging on my lids, or in the corners of my eyes, but I have had it happen on a couple occasions, after a specially long day, that it smudged beneath my eyes a little. Nothing to the point of resembling Ozzy Osbourne (I dabbed it away, and went on my business), but ever since then, I’ve been kind of wary about this mascara’s prolonged performance; with this in mind, I don’t think I would use this mascara in the summer.

By now you’re probably wondering: what about the lash-tinting?

After several weeks of using this product (not every day, as I already noted), I’m here to report that yes, it is true that my lashes are a bit darker. This is especially noticeable in the tips, which have always been a little lighter, and now they are as dark as the roots.

So, I find that it did fulfill its claim of darkening eyelashes over time, but don’t think that this makes them look fuller and longer or anything of the sort… they are still sad, insignificant little lashes, only they are a little darker now, which is okay… in any case, as I said before, I didn’t expect to obtain much more in this respect, so I’m satisfied.

This mascara would probably be more impressive for someone with very light / blonde eyelashes, who wants to darken them… however, in that case, seems to me it would make more sense if it was offered in a more blonde- and redhead-friendly brown, not just in black (or even Extreme Black – UK only, as per the website). Since my lashes were already brunette-dark, I liked that this mascara evened their color, and that it met my demands while giving few issues.

Would I buy this product? Weeell… I’m certainly keeping it in mind as an option for future purchases, but the truth is I’m almost never faithful to any mascara, and though I may go back to an old tried-and-true favorite, I hardly ever use the same one for very long. This one, so far, makes the “tried and liked enough to repurchase some other time” list.

I know it’s a lot to ask, but I’d love to find a mascara that transformed my eyelashes to the point of making me go: wow! So far, I haven’t found the one I want to settle down with… the Wonder’Full Volume Colourist mascara certainly isn’t it, although as I said, I think it is a good product that works for me; so, it gets a 3.95, not a full 4, on account of the smudging, which makes me nervous, and means this product would be an unsafe bet for the high temps and humidity in my location most of the year.

1 point: No! Never again, not even if you gave it to me, or even paid me to wear it.
2 points: I didn’t finish the container and it’s very unlikely I’d buy this again. It might work for you, but it does nothing for me.
3 points: Meh. I’ll use up my jar/tube, but I don’t think I’d buy again. It might work for you, but it doesn’t do much for me.
4 points: I like it. It’s nice and does its job. I might buy this again, if I find nothing I like better.
5 points: I love it! It does its job very well, I find it a pleasure to use, and it’s earned its place in my beauty routine.

Disclaimer: as I mentioned before, I did not buy this product as I usually do, but instead obtained this product as a personal gift, with no intervention from either the brand or any points of sale.








Surfacing periodically to chat about cosmetics.

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