Review: It’s Skin Hyaluronic Acid Moisture Toner

It's Skin Hyaluronic Acid Moisture Toner

It’s Skin Hyaluronic Acid Moisture Toner

I’ve seen the It’s Skin serums almost everywhere by now (been eyeing the licorice one, as well as the Q10), but hadn’t gotten around to trying anything by this brand until a few weeks ago, when the It’s Skin Hyaluronic Acid Moisture Toner made me curious, and I decided to take it home.

First impressions

In case you’re not familiar with the maker, this is a Korean brand with a clinical/cosmeceutical concept, probably better known for their ubiquitous Power 10 Formula serums (those color-coded ones that can be found anywhere with a decent K-beauty stock).

The product itself is a moisturizing toner in the Korean sense, that is, a thin, fluid product that is meant to be applied before serum, facial oil or cream, for adding a layer of lightweight, easily absorbed hydration before applying richer products.

If you have combination skin, and are wary of moisturizers during the warmer months for fear of shine or breakouts, I think products of this sort are worth considering, particularly if you’re like me and have the winning combination of combo-oily areas and dehydrated skin; which is why I decided to buy the It’s Skin Hyaluronic Acid Moisture Toner.

I rather like the packaging: it’s a solid glass bottle that feels nice and heavy, and looks rather neat for reusing once it’s empty, if it ever empties (more on that later); careful with dropping it in the sink, though.

It's Skin Moisture TonerThe product

The toner is a colorless liquid with a slightly thickish consistency: it feels a little sticky upon application, but is fast absorbed and the sensation fades to nothing. It won’t cause shine to appear, and a few drops are enough for a good application.

Naturally, the star ingredient in this toner is sodium hyaluronate, derived from hyaluronic acid, an ingredient capable of penetrating the external layers of the skin a bit further than the larger molecules of HA… though of course, since this is applied topically, it’s certainly not going to do anything to restore the HA lost from aging and other factors, at least not in the way cosmetic injections of Restylane and such would. In this case, it is merely a very good humectant ingredient, like collagen, one that my skin tends to like.

It's Skin Hyaluronic Acid Moisture Toner

See analysis in CosDNA.

On the other hand, a word of warning: there is some concern that hyaluronic acid in cosmetics could make dehydration worse instead of helping skin recover its moisture levels, particularly for users who live in drier climates. This is because of HA’s water-absorbing properties: apparently, in a dry area, hyaluronic acid could draw from the skin the humidity it cannot find in the environment, which is the opposite of the desired effect… and it’s true I’ve read various comments to that effect, from skincare users who find that certain products with hyaluronic acid among the first ingredients tend to make their skin drier.

I myself haven’t experienced anything like this: the It’s Skin Hyaluronic Acid Moisture Toner has worked out okay for my skin, though nothing remarkable: as one of the first steps in my routine, it provides a light dose of moisture, makes my skin look a bit better for a brief while, and really not much else. It’s also true that where I live can get fairly humid at times, and after applying this product I follow up with a cream or light lotion that sort of “seals” it; the next morning, my skin feels much softer, and the tiny fine lines that appear on my forehead when my skin is thirstier than usual go underground for a while.

Moreover, this product is very fragranced; I wouldn’t recommend this to someone with sensitive skin, or who finds fragrances overwhelming. In fact, even though I’ve never had a problem with scents in my cosmetics, and I actually liked this one at first, I’m starting to grow a bit tired of this tonic for that reason.

It's Skin Moisture TonerWould I buy this product again once I finish it?

I don’t think I would, for two reasons:

  • One, that although it works okay for me, I find it a little underwhelming; I think there are better options out there for a similar price point, with more to offer in the way of hydration and other benefits for skin, so I’d rather go on to try those.
  • And two, because it looks like it’s going to be one of those neverending products: I’ve been using it on face, neck and decolleté every night, and sometimes in the morning, for weeks, and the bottle still looks almost intact; as I mentioned before, this product is slightly thick and several drops are enough to spread all over.

If you like making the most of your budget with products that last you a long, long time, aren’t looking for more than light hydration for oily or combination skin, and don’t mind fragranced cosmetics, I think the It’s Skin Hyaluronic Acid Moisture Toner could worth trying; I’ve seen it for about 12-13€ in b&m chains in my area, and probably less if you’re buying from Korean retailers (I bought it from a small indie shop in my town, so I ended up paying 17€).

Otherwise, I’d look for other options… I might even check out the emulsion from this same line if I catch it at a good price, knowing that this product didn’t cause me any negative reactions.

My rating for It’s Skin Hyaluronic Acid Moisture Toner: 3.5 points out of 5. I think it’s a fair product, and useful to have at hand as summer approaches, but it could be better.

1 point: No! Never again, not even if you gave it to me, or even paid me to wear it. 


2 points: I didn’t finish the container and it’s very unlikely I’d buy this again. It might work for you, but it does nothing for me.


3 points: Meh. I’ll use up my jar/tube, but I don’t think I’d buy again. It might work for you, but it doesn’t do much for me.


4 points: I like it. It’s nice and does its job. I might buy this again, if I find nothing I like better.


5 points: I love it! It does its job very well, I find it a pleasure to use, and it’s earned its place in my beauty routine.

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